Permira Sells Magento for $1.68B to Adobe 


Fried Frank acted as counsel to Permira Funds in its US$1.68 billion sale of Magento Commerce, an e-commerce platform, to Adobe. Magento Commerce was acquired by Permira from eBay Inc. in 2015. The Magento Platform brings together digital commerce, order management, and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries. Adobe is the leader in designing and delivering digital experiences through content and data. The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The transaction is expected to close during the third quarter of Adobe's 2018 fiscal year, is subject to regulatory approval and customary closing conditions. 

The Fried Frank team was led by corporate partners Brian T. Mangino and Robert C. Schwenkel and included corporate partners Michael T. Gershberg, Randi Lally, and J. Christian Nahr; antitrust and competition partners Nathaniel L. Asker and Tobias Caspary; executive compensation & ERISA partner Adam Kaminsky; intellectual property and technology partner Amir R. Ghavi; litigation partner Joshua D. Roth; tax partner Alan S. Kaden; corporate special counsel Michael Schneider; corporate associates Alison McCormick, Brett C. Pedvis, and Christina Robinson; antitrust and competition associates Julie Flandrin, Aleksandr B. Livshits, and Neda Moussavi; executive compensation & ERISA associates Maggie A. Kornreich and Stephanie Matko; intellectual property and technology associates Alana Berrocal Rodriguez and Marli Sussman; tax associate Shane C. Hoffmann; and corporate law clerks Annie Chen and Asiya M. Ubaid.